Kevin L. Blankenship



Research Interests:

            A general theme guiding my research interests is the idea that attitudes are an important guide for how people interact with their world.  Knowing the strength of one's attitude provides us with an understanding of the consequences regarding how people use their attitudes in behavior and information processing.  Based on this perspective, my research focuses on three primary areas.  The first area concerns the role values play in attitude formation and strength-related consequences.  My current work in this area deals with how values affect the processing of persuasive messages.  The second area concerns the possible contributions of attitude theory in judgment and decision-making, particularly in understanding numerical anchoring effects.  An "attitudinal" approach for numerical anchoring helps explain previous findings and leads to new predictions related to the possible strength-related consequences of numerical anchoring effects.  Finally, a third area of research deals with message characteristics in attitude structure and change. In particular, I have been studying how different linguistic markers (e.g., tag questions) affect information processing and persuasion.


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If you are interested in being a research assistant for the upcoming semester please contact me at


I am also accepting graduate students for the Fall 2013 academic year.  If you are interested in applying, please contact me at